DIGI’S RESPONSE TO SUPPORT
SOCIETIES DURING COVID-19

The pandemic had inadvertently redefined social norms, impacting consumers, businesses and communities from all walks of life. The situation demands for businesses to respond quickly in addressing the impact; including but not limited to business continuity, crisis management and response, and health safety, security and wellness of employees and across the value chain. Connectivity and digital services has been more critical than ever to support public health efforts in preventing and tracing infections, including supporting authorities’ diseemination of critical health information. To reinforce our commitment to support Malaysia wither the disruptions and concerns over Covid-19, we launched the #DigiCares campaign that communicated on our initiatives to help Malaysians stay connected and safe in this tough times. Our People-First commitment focused on initiatives to safeguard our employees, customers and communities.

The Nielson Brand Health Tracker results released in April 2020, ranked Digi number two in brand recall for ‘brands that take additional efforts to help the society during Covid-19’. The survey also revealed high awareness amongst those surveyed, rating Digi as prioritising initiatives, centered on uplifing communities during the pandemic.

For more information on our response to Covid-19, please refer to Digi Integrated Annual Report 2020, pages 8 to 11.