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Praveen was appointed Chief Marketing Officer on 14 September 2020. He joined Digi Telecommunications Sdn Bhd in 2007 and brings 20 years of experience in the Internet and Mobile industries. He has held multiple leadership positions in his 13-year stint with Digi Telecommunications Sdn Bhd, and these include Chief Digital Officer, Head of Advanced Data Services, Head of Products – Internet & Services, and Head of Postpaid & Digital Services. Prior to joining Digi, Praveen co-founded a social networking startup called LifeLogger in 2003, where he served as the Chief Technology Officer.