11 February 2022

Marketing Services Lead

Marketing & Distribution
Full Time
Malaysia, Shah Alam

We are on a look out for a Marketing Lead who will be able to lead & drive the entire marketing team at Digi. You will be responsible for managing the development and execution of marketing initiatives of Digi’s marketing campaigns

You are: (personality / competencies etc) We’d like to think of you as:

  • A strategic thinker and the ability to work under a fast-paced industry
  • Have a strong eye for quality and attention to detail
  • Highly creative with the experience of identifying target segments and capability of positioning marketing campaigns
  • Ability to articulate thoughts, ideas and directions to entire stakeholders in the organization
  • Able to demonstrate ability to be creative, collaborative, proactive, and self-motivated in managing a high dedicated team

Your Responsibilities: (What is this role all about? What does the applicant have to do?)

  • Lead & manage the Marketing Services team comprising 30 people
  • Overseeing all aspects of internal & external marketing communication projects (online & offline) & overall brand management
  • Develop and maintain the Digi brand identity and umbrella communications campaigns
  • Influences actions to grow Digi’s brand health and brand preference scores
  • Provides creative direction for all of Digi’s consumer and enterprise marketing campaigns, via traditional media, digital media, trade channels, events, and alternative communication mediums
  • Spokesperson for Digi as a brand subject-matter expert
  • Manage all internal creative communications needs for the organization including employer branding and employee engagement events
  • Manage the advertising & promotions budget, flex and balance according to the business needs and competitive market dynamics to get the best ROI

Your Merits: (these are must haves in terms of qualifications and experience and specific technical /professionals skills that you want from the applicant)

  • At least 15 years of experience in a similar role
  • Solid experience working for a fast-paced consumer brand
  • Significant years managing diverse teams and interacting with multiple peers / stakeholders
  • Worked in complementary functions such as creative director or product marketing
  • Telco experience is not mandatory, but knowledge of the industry would be a plus point
  • Relevant experience from either startups / technology companies / media / advertising agencies / public listed companies /  homegrown brands
  • Strong hands-on leadership experience
  • Deep understanding and passion in branding, marketing & consumer insights
  • Demonstrate strong critical & strategic thinking capabilities
  • Ability to be persistent, patient and persevere, and knows how to work within the context and constraints of the organization