You are: (personality / competencies etc)

• Progressive thinker who can leverage digital marketing channels effectively to achieve growth and marketing objectives based on consumer insights and data.
• Experience in overseeing the implementation of digital marketing strategies & campaigns from scratch.
• Hands on setting up and optimizing campaigns on Google Adwords, Facebook Ads Manager etc.
• Understand competitive landscape & digital touch points that customer interacts with every day, customers’ need and mindset.
• Prepared for a fast-paced environment and be comfortable making decisions.

Your Responsibilities: (What is this role all about? What does the applicant have to do?)

• Lead end-to-end campaign execution and handles day-to-day operations to ensure digital marketing campaigns are delivered on time in collaboration with media and digital agency.
• Audit and ensure optimal ad implementation, budget spent efficiently and adhering to the best practices.
• Create strategy for digital advertising, plan target segmentation and communications that use digital touch points (e.g. Search, Youtube, Social, Display etc) to their fullest effect to meet/exceed marketing goals.
• Plan media budget efficiently, forecast and maximize ROI on media spend.
• Prepare solid creative and media brief to inspire campaign creative ideas and relevant media plan to deliver on objectives.
• Set and monitor the right KPIs against marketing objective and work closely with agency and analytics to drive speed to insights for faster campaign optimization.
• Report and oversee the effectiveness of digital marketing campaigns and identify potential opportunities for improvement via trend analysis and data-driven decision making.
• Leverage on data from agency and analytics to develop a total understanding of digital marketing channel, online target audience and mindset modes (e.g. online behavior, psychographic).
• Advise on digital media best practice to stakeholders and align efforts with web, app, analytics and base management.

Your Merits: (these are must haves in terms of qualifications & experience & specific skills that you want from the applicant)

• At least 3 years of full-time experience in Digital Marketing or a similar position preferred (digital experience required).
• Bachelor's degree or equivalent in a related field.
• Experience working with data and with ability to set up KPIs, tracking and reporting mechanisms to capture key metrics.
• Superior communication skills with strong relationship management, organizational and project management skills.
• Conversant with cloud advertising technology such as Big Query, DMP and Google Analytics.
• Experience in planning and executing SEM and A/B test strategy.
• Keen eye on visuals and good copy with experience working with creative teams in concepting and brainstorming sessions.